Head of SEO Marketing

Answering to VP International, the Head of SEO [HOS ] is the fundamental Leader and topic master for the International Division of Catena Media, the biggest division crossing all worldwide business sectors outside North America, including different business sectors like UK, Italy, Germany, Australia and LATAM across sports and club brands.

 

Extent OF THE JOB:

 

This is a senior job answerable for a huge group of SEO Specialists and administering SEO content. The HOS is the SEO thought pioneer in the division for on-page and off-page SEMThe HOS will be liable for building the procedure and best practices for both SEO along with Team Leads/SEO Managers and guarantee that these are clung to through preparing, improvement and enhancing work processes inside and across groups.

 

YOUR CHALLENGE:

 

Administration and group the board obligations: As a People The leader you are relied upon to lead yourself as well as other people, and to do so successfully. This Job Description explains what is generally anticipated from you in your job as a People Manager. This doesn't imply that you need to act in precisely the same manner as different pioneers in the association; each pioneer is novel by character and style. What will make you an extraordinary People Manager at Catena Media is the capacity to apply the abilities, practices, and strategies illustrated underneath in the correct second, and comprehend in which circumstances that you need to lead, oversee or mentor.

 

Guarantee the Catena sports and gambling club brands are reliably in the top rankings [ top 10 to top 5] for high goal catchphrases in our center business sectors

 

Work with the groups to screen watchword rankings and make a restorative move where proper

 

Direct line oversee and lead a group of SEO experts working across determined locales

 

Work intimately with club content, game substance, and item proprietors to guarantee SEO is center to item improvement and that SEO cycles and revealing are exact and central questions actioned

 

Lead key SEO drives eg blog organizations, new locales and new SEO devices

 

Work intimately with SEO Team drives/directors to advance the steady improvement of existing ventures and drives

 

Be the vital driver of SEO related activities pertinent to the groups and separate items

 

Archive and continually improve the SEO rules and guidelines for the division

 

Administer SEO reviews to make ideas and enhancements for items

 

Facilitate endeavors and hold workshops/instructional courses for SEO Specialists inside the organization

 

Take responsibility for consistent improvement of inward cycles and information, while additionally conveying criticism back to the item layer following ordinary site reviews

 

Source, survey and oversee specialists and offices just as the expenses thereof while guaranteeing SEO best practices are trailed by running normal quality checks

 

Screen and exploration industry patterns and contender systems. Continuously be refreshed on SEO related online journals and updates. Offer information with all critical partners in the business

 

Guarantee that interior SEO instruments are being utilized adequately, give preparation or tips were essential and propose differently apparatuses and online assets to the important partners

 

Work with pertinent substance groups to ensure content creation follows ideal SEO best practices

 

Take an unmistakable fascination for industry best practice and changes in that and utilize this information to guarantee Catena Medias SEO is reliably advancing and meeting the difficulties of google refreshes

 

Arrange cross-group activities and drives to guarantee fertilization of new information across groups while enhancing the item technique

 

Spur groups and colleagues to convey their best work, while likewise guaranteeing that KPIs and business needs are met

 

Work close by the Head of Product, Head of Sports Publishing, Head of International club Head of Sales, Head of Design and Head of Performance Marketing to do cross-utilitarian drives and address business needs

 

Give procedure and task advancement reports

 

Help M&A group with an assessment of expected acquisitions

 

Be a vital individual from the International initiative adding to gatherings and tasks

 

Work intimately with the Head of SEO Global brands to expand productivity and adequacy

 

Overseeing group execution viably through the rehearsing of progressing execution the board, including directing execution audits and standard 1-1 gatherings

 

Showing others how it's done by conveying positive outcomes and being a noticeable Catena diplomat

 

Imparting adequately and guarantees data is conveyed in a the reasonable and ideal way

 

Taking responsibility for and determination for your group by working intimately with HRBPs and TA groups

 

Empowering group and individual development from enlistment stage to continuous learning and improvement

 

TO DO IT, YOU WILL NEED:

 

At any rate 5 years of involvement with SEO promoting you will either be a setup SEO head or hoping to move into a position of authority

 

Experience working with an assortment of SEO devices, for example, Screaming Frog, Google Analytics, SEMRush, Ahrefs, Google Search Console and SEO Clarity and CMS items like WordPress.

 

Authentic premium in the on the web and computerized world, and web-based showcasing.

 

Ought to have broad information on the web-based betting SEO environment experience and information on the two games wagering and gambling club profoundly desirable.

 

Ought to have a profound experience of SEO across numerous geos

 

Familiar with English and the capacity to use language to convey viably.

 

Superb authoritative abilities and independence.

 

Superb exploring abilities and the capacity to search out business esteem.

 

A sharp eye for detail and energy to consistently improve the nature of cycles and yield.